B2B social · LinkedIn-led programs

Your buyer reads long before they inquire.

We write and run LinkedIn for B2B companies — your company page, one executive's profile, your team's posts and LinkedIn Ads — so a buying committee knows your name during the months it is not in market. Then we show you which of your target accounts are paying attention.

Book a LinkedIn review See how we track pipeline

LinkedIn programs for B2B companies with a long sales cycle.

Where we reach the committee
  • LinkedIn company page
  • Executive profile
  • Employee networks
  • LinkedIn Ads
The program

Three channels into the same committee

A B2B purchase usually involves six to ten people, most of whom never fill out a form. We write to be seen by all of them, not just to convert the one who happens to be searching this week.

LinkedIn programs
01 — LinkedIn programs

Company page and ads, run as one system

Company-page publishing written for a defined list of accounts, with LinkedIn Ads behind the posts that have already earned attention.

  • Eight or twelve company-page posts a month
  • A target account list built from your CRM
  • Ads only behind posts that earned attention organically
  • Reporting by target account, not by follower count
The full approach →
Executive presence
02 — Executive presence

One executive, ghostwritten properly

Eight or twelve posts a month that sound like the person they are attributed to, written from a monthly call and the voice memos sent in between.

  • One executive profile per plan
  • 8 posts a month, or 12 on the Full program
  • A monthly call that is half review, half interview
  • A comment strategy aimed at your target accounts
The full approach →
Employee advocacy
03 — Employee advocacy

Your team's networks, without the mandate

A monthly pack of post starters your team can adapt and publish under their own names — opt-in, and easy to ignore for anyone who would rather not.

  • Opt-in, always — no mandated sharing
  • A monthly post pack with angles, not scripts
  • A short note each month on what worked
  • Included in the Full program
The full approach →
When to judge this

A program is not a campaign.

Your sales cycle decides when the numbers mean anything. Our plans run month to month, so the decision to continue is always yours; what we agree before the first post is which numbers to watch, and when they become worth judging.

  1. Month 1

    Review, kickoff call and the 90-day plan, with first posts in week two or three. This is the part clients want to rush and the part that decides everything after it.

  2. Month 2–3

    The cadence settles. Engagement from named target accounts becomes readable. Pipeline does not, and should not be asked to.

  3. Month 4–6

    Inbound conversations start mentioning things you published. The first opportunities with a logged LinkedIn touch appear.

  4. Month 7+

    The first honest read on pipeline influence, one full sales cycle after the first post.

Monthly reporting

Target-account engagement — one quarter

Accounts engaged184
+29% EXAMPLE
Target account tierAccounts reachedMulti-contact accounts Movement
Tier 1 — named priority (60 accounts)52 19+6
Tier 2 — ICP fit (240 accounts)171 38+9
Tier 3 — wider market (650 accounts)297 24+7

Illustrative figures for a Full program client spending $2,000 a month on LinkedIn Ads. Accounts reached is from Campaign Manager company reporting. Accounts engaged counts accounts with at least one named reaction, comment or message, or ad clicks attributed to the company; multi-contact accounts are those where two or more named people interacted, from our engagement log. The + figures are the change in multi-contact accounts against the previous quarter.

Selected work

Three programs, in their own words.

Infrastructure software · 14 months · Page + executive

From invisible to shortlisted

A technically strong product with little market presence and a founder who avoided posting. We replaced the blank calendar with a monthly call and his voice memos, published his actual arguments about the category, and logged which target accounts responded.

9Opportunities with a logged LinkedIn touch first
3.1xTarget-account people engaging, month 1 vs month 12
15 minFounder's weekly approval time by month three
7 moTo the first deal that cited a post
Professional services · 12 months · Full program

Eleven partners, no mandate

A consultancy where every partner had a network and few used it. Rather than a firm-wide mandate, we wrote for the managing partner, sent the monthly post pack to the partners who opted in, and reported reach by target account rather than by share count.

6 of 11Partners active at month twelve
+38%Target accounts reached per month
12Inbound conversations that started from a post
0Mandated shares
Fintech · 9 months · Full program

Cutting the lead-gen forms entirely

Cost per lead looked excellent and sales worked none of the leads. We removed gated content, kept LinkedIn spend at the same $2,800 a month but moved it to ungated posts shown to the account list, and changed the report from leads to opportunities.

−68%Raw lead volume
4 → 9Sales-accepted opportunities per quarter
2.1xMeeting-to-opportunity rate
9 moTo the first clean read
2.4x
Median growth in target-account people engaging, first six months
29%
Median share of new opportunities with a prior LinkedIn touch
15 min
Median weekly executive time after month two
14 mo
Median client tenure on month-to-month plans

Medians across 27 B2B clients with at least six months on a monthly plan, measured over the year to June 2026. Engagement counts named people at a client's target accounts who reacted, commented or sent a message, taken from LinkedIn page and post data. Opportunity share comes from the 11 of those clients who send us a monthly export of new opportunities, and is a measure of influence, not a claim of sole credit. Executive time is self-reported. Results vary with market, offer and sales cycle.

Pricing

Fixed scope, month to month

Every monthly plan has a fixed scope and runs month to month: no minimum term, cancel with 30 days' notice. LinkedIn ad spend is paid directly to LinkedIn and is never part of our fee.

Prices run from $13 for a single ghostwritten LinkedIn post to $420 a month for the Full program: company page, one executive, a monthly advocacy pack and LinkedIn Ads with up to $3,000 a month in spend. Most clients start with the $160 review.

Most clients start with the LinkedIn review and move to Page + executive. If you are unsure which plan fits, tell us what your buying committee looks like and we will say which one covers it — or that none does.

PAY AS YOU GO
1 LinkedIn post
$13
$13.00 per LinkedIn post
Order

one-off · no commitment

  • Ghostwritten from your notes or a voice memo
  • Hook, body and call to action
  • One revision round
  • Delivered in 3 working days

Volume pricing down to $5.42 per LinkedIn post at 24.

LINKEDIN REVIEW
$160
one-off · one week
  • Company page and one executive profile audited
  • Benchmark against three competitors
  • 90-day content plan
  • Credited against your first month if you continue
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COMPANY PAGE
$250
per month
  • 8 company page posts a month, written and scheduled
  • Comment and message monitoring on weekdays
  • Monthly analytics report
  • Quarterly content review
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PAGE + EXECUTIVE
$345
per month
  • Everything in Company page
  • One executive profile, 8 posts a month
  • Comment strategy on your target accounts
  • Monthly review call
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FULL PROGRAM
$420
per month
  • Everything in Page + executive
  • 12 company posts and 12 executive posts a month
  • Monthly employee advocacy post pack
  • LinkedIn Ads management, spend up to $3,000 a month
Get in touch

Start with a one-week LinkedIn review

For $160 we audit your company page and one executive profile, benchmark three competitors and hand you a 90-day plan you can run without us. If you continue, it is credited against your first month.

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